"Sport is part of every man and woman's heritage and its absence can never be compensated for." - Pierre de Coubertin



We drive strategic discussion towards determining what a corporation or brand's sports investment portfolio should contain. We help identify sports inventory that is relevant to the business and that which will provide needed or better leverage in the marketplace. We know the cost of those assets and we craft deliverable plans for their optimal use.


We lead our Clients through initial contract structure and negotiations, renegotiations, and all media-driven sports programs. Having 40+ years of experience on the many sides of sports, we possess an insider's understanding of where properties have flexibility, where their margins are, and what creative deal structures they are willing to consider. We bring measurable added value and cost savings to Clients through our expertise.


We provide management and manpower for the tactical end of sports investments. From consumer promotions to VIP customer hospitality to on-field or in-arena activities, we handle all aspects of program support elements. We guarantee flawless execution on-site. At event's end, our recaps bring detailed, fact-based recommendations for our Clients going forward.

Meet the Team

With over 40 years of combined experience in the sports and marketing fields, our senior staff is uniquely prepared to serve the individual needs of our Clients. Whether planning, buying or selling property sponsorships and media, managing large events, venues or promotions or handling a variety of corporate resources, our staff has been professionally involved from all sides.

"The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime."- Babe Ruth

We believe our ability to formulate and then focus on a Client's strategy produces measurable value for our clients. Our wide range of expertise in the areas of property negotiation, media based sponsorship planning, retail consumer promotion, on site and in-arena activation, and executive level hospitality offers our Clients needed or additional leverage in the marketplace.

Contact Us

Text us at 678-488-4373

Why Choose Us?

Sports works has overcome countless challenges, as well as collaborating with global super-businesses. Companies that are known universally, Coca-Cola, Inter Milan, and Western Union, are all customers we have worked with. This is just the tip of the iceberg, contact us today to get your new company's name out there, or help your already known company grow even bigger.

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